Food Business Development – getting to the next level
You need to take new products swiftly and smoothly to market; something fresh or new for your customers, which will enhance your reputation for innovation. But how difficult, costly and time-consuming is the process?
The services
Can’t you afford to develop more products?
Are you sure? To advance in the market place you need to move with or, even better, lead your competitors and understand just how essential investment in development is. Your first step will be to quantify your investment; ours will be to show you the most efficient way to work within those parameters.
Breaking the barriers to innovation
Although the market demands the launch of ‘new’ and ‘new improved’, only one in every 5000 products makes it from the idea stage to the shelf. Our particular talent – from 30 years’ experience – is to get quickly through the ‘whittling down’ process, smooth out the bumps and avoid the pitfalls.
Good development leads to profitable sales
‘We’ve launched new products before, some have totally ‘bombed’, others ….. but we’ve never found ‘the one’. We don’t even know where to look!” The remedy is SNP; Development is a learned science, but one that needs in additional inspirational and creative flare. Customers like new products but are cautious about buying them so you need to know how to present the package. They need to enjoy the inspiration.
Finding the time to innovate
When manpower resources are taken up with servicing existing customers, and there’s no time for innovation, outsourcing can offer one solution: check Fire Fighting / Deadlock for others.
We believe in a practical approach to the product and working with the people involved.
You’ll be pleasantly surprised how enjoyable the creative process of development – let alone achieving successful results – can actually be.
Developing a food business requires significant resources…
- New routes to market for existing food & food related products
- Creation / development of new recipes or ‘me-too copies’ into existing or new markets
- Development of more economic supply lines – choosing where to join the supply chain
- Building a structure on which the business can continue to grow through new product launches
It doesn’t matter if you are a large national or multinational concern or a single person micro business sometimes you need the advice and expertise of someone external to your business who has worked, and succeeded, in other aspects of the food industry.
Sometimes you merely need to understand what is, and is not, possible given the resources available to you.
SNPD offers that expertise – confidentiality guaranteed. Call 01332 872140 today for a free initial discussion.